Talented, creative Art Director with strong expertise in managing multiple projects and spearheading art direction. Adept at team management, and developing compelling marketing materials and advertisements. Skilled at working closely with clients and business owners to create unique artwork. Strong working knowledge of digital design, social media marketing, brand development, and the entire creative process from conception to development
- Advanced knowledge of Adobe InDesign, Photoshop, Illustrator Dreamweaver, Flash, After Effects, QuarkXPress, Final Cut Pro, Apple Motion, Cinema 4D, HTML, CSS, WordPress & Microsoft Office
- Thorough knowledge of web design, responsive web design, printing, general design & typography
- Work well both leading & directing a team or as part of one
- Superior problem solving skills & very organized
- Excellent interpersonal skills & ability to interact with clients
- Experienced in a deadline driven advertising agency setting
[one_half]Tools
Adobe Creative Suite
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Adobe Flash
Adobe After Effects
QuarkXPress
Final Cut Pro
Cinema 4D
HTML
CSS
PHP
Responsive Web Design
WordPress
Javascript
Microsoft Office
Mac Troubleshooting[/one_half][one_half_last]Skills
User Research
Sitemaps
Content Stratagy
UI Design
Color Theory
Web Standards & Best Practices
Google Analytics Reports[/one_half_last]
Experience:
Art Director: Sleepys/Selective Advertising Hicksville, NY 516.861.8800 • April 2006-Present
- Spearheaded and organized many projects while selecting design direction.
- Created attractive advertising campaigns by interacting with clients and account executives.
- Stayed abreast of web and design trends, and maintained websites using HTML, CSS, and PHP.
- Consistently met deadlines and managed multiple projects; directed, led, and guided operations of art department for advertising agency.
- Designed and animated entire 3D scenes for online television commercials and videos.
- Established UX Design to start all web projects create the best user experience
- Design websites with customer needs through research done by interviewing the clients and online research of prospective users
- Create online advertising campaigns & email blasts
- Create print designs for newspapers, posters, large format print jobs, window graphics, vehicle wraps, direct mail cards, brochures, catalogs, envelopes and more
- Write, storyboard & animate television commercials & videos for the web
Graphic Designer: The Mortgage Press Wantagh, NY 516.409.1400 • February 2005-March2006
- Paginate & layout 9 monthly newspapers independently
- Design compelling advertisements ranging from business cards to full page ads
- Make unique artwork to give each publication a distinct & interesting look
- Create & verify PDF files & traffic them to the printer
Graphic Designer: Market Place Publications Carle Place, NY 516.997.7909 • November 2004-February 2005
- Create & update advertisements for a variety of local merchants
- Create & verify PDF files & traffic them to the printer
- Create artwork, logos & retouch photos
Graphic Designer: Cars Magazine Hicksville, NY • June 2000-August 2001
- Paginate & layout 9 monthly newspapers independently
- Design compelling advertisements ranging from business cards to full page ads
- Create artwork, logos & retouch photos
Education:
New York Institute of Technology Old Westbury, New York
Bachelors of Fine Arts (Graphic Design), May 2000
References furnished upon request
[button href="https://www.dropbox.com/s/zr1wx55n88f4n6z/Derek_Potestio_Resume.pdf?dl=0" align="left" target="_blank"]Resume PDF[/button]